Why the Best Websites Are Starting to Look Less Like Marketing

When I heard Cursor was acquired, I immediately went to their website.

Not because I was interested in the design.

I was interested in what it said about the direction of the market.

And something stood out to me.

The websites that are shaping the future don't look like they were built by traditional website teams.

They look like they were built by builders.

Engineers.

Product people.

Founders.

The website isn't the product anymore.

It's evidence of the product.

For years, websites were driven primarily by marketing.

Perfect messaging.
Perfect funnels.
Perfect positioning.

Today, I'm starting to see something different.

The best websites feel more like a portfolio of capability.

They show what the company has built.
What they're working on.
How they think.

The marketing is still there.

But it's no longer carrying the entire story.

The work is.

That's one of the reasons I've started working on my website.

Less focus on looking impressive.

More focus on showing the systems, projects, and thinking behind what I do.

Because I think the next generation of websites won't be won by who has the best design.

They'll be won by who has the most interesting things to show.