A few years ago, a friend asked me what he should focus on.
Without hesitation, I told him: chatbots and AI.
At the time, ManyChat was just entering the scene.
AI felt far away. Almost theoretical.
But I wasn’t betting on hype.
I was watching the knowledge gap.
Whenever the gap between the expert and the beginner is massive… there’s opportunity.
Think about the early days of the internet.
Building a website required real technical skill.
You needed to understand servers, infrastructure, code.
Because of that, websites were expensive.
Then software came along and bridged the gap.
Suddenly, you didn’t need to understand the internet.
You just needed to understand the interface.
The knowledge barrier collapsed.
And the market exploded.
That’s what I was seeing with AI.
Tools were starting to emerge that made complex systems accessible.
Google was experimenting. Platforms were simplifying.
ChatGPT wasn’t even public yet—but the direction was obvious.
Whenever software compresses the distance between “I don’t know” and “I can build this,” industries change.
And I still see it that way today.
If someone asked me now what field to go into, I wouldn’t say marketing.
I’d say system efficiencies.
Because AI is shrinking the entry barrier in knowledge.
What used to take years to understand…
can now be guided, accelerated, and executed with the right systems.
The real leverage isn’t in shouting louder.
It’s in building smarter systems that multiply capability.
That gap between expert and beginner?
It’s closing fast.
And the people who understand how to design systems inside that shift…
will win.
