<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.onlinebusinessempires.com/blogs/tag/entrepreneurship/feed" rel="self" type="application/rss+xml"/><title>ONLINE BUSINESS EMPIRES - Blog #Entrepreneurship</title><description>ONLINE BUSINESS EMPIRES - Blog #Entrepreneurship</description><link>https://www.onlinebusinessempires.com/blogs/tag/entrepreneurship</link><lastBuildDate>Mon, 27 Jul 2026 22:08:15 -0700</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[Your Business Shouldn't Depend on One Person]]></title><link>https://www.onlinebusinessempires.com/blogs/post/your-business-shouldnt-depend-on-one-person</link><description><![CDATA[<img align="left" hspace="5" src="https://www.onlinebusinessempires.com/Screenshot 2026-07-15 101348.png"/>A scalable business is built on systems, not individuals. Great architecture outlives its creators]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_RZIvtAEnQ4O5ip9chTPOCQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_T60nlkDYTy6_czUMZudqbA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_iyefMVpLR2eSXJugmZdPaQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_blcp0EwvQWO3sjJmMPrOIg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div>Untitled Document<div class="zw-page" style="display:block;"><div class="zw-header"><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;padding-top:0px;"><br/></p><div></div></div><div class="selectableSection zw-contentpane"><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">A prospect once came to me with an exciting idea.</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">&quot;We want to build this internally first...</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">then once it's working, we'll offer it as a service.&quot;</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">On the surface, it sounded like a great opportunity.</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">But the more I thought about it, the more one question kept coming back to me.</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">What happens if I'm wrong?</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">Think about it.</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">Imagine opening a plumbing company before you've even built the plumbing shop.</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">Now the entire business is waiting on one plumber to finish building everything before the company can even open its doors.</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">That's an incredible amount of pressure to put on one person.</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">And honestly...</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">I see this more often than people realize.</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">Founders fall in love with an idea and assume the right hire will bring the business to life.</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">But businesses shouldn't depend on one person.</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">They should be designed so knowledge, decisions, and execution can eventually live beyond any one individual.</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">Don't get me wrong, I love helping people build businesses.</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">That's literally what I do.</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">But I never want a client believing *I'm* the business.</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">I want to build a business that can stand on its own long after I'm gone.</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:Roboto;color:rgb(0, 0, 0);font-size:12pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgba(0, 0, 0, 0);">To me...</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;border-bottom:0px;"><br/></p><p 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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 15 Jul 2026 09:18:31 -0600</pubDate></item><item><title><![CDATA[AI Can't Build a Business Without Understanding]]></title><link>https://www.onlinebusinessempires.com/blogs/post/ai-cant-build-a-business-without-understanding</link><description><![CDATA[<img align="left" hspace="5" src="https://www.onlinebusinessempires.com/1778188202470.jpg"/>AI can accelerate execution, but it can't replace business fundamentals. Success still depends on un]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_LMCRTv3nRlqhMDgQjyDaUQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_tNwvZOjQR6iKOqCMaVGYSQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_uZq6A60tRWqW-AgBCIy8Dw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_N_p23fs4RDezhQb0BOQ_Dw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div>Untitled Document<div class="zw-page" style="display:block;"><div class="zw-header"><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;padding-top:0px;"><br/></p><div></div></div><div class="selectableSection zw-contentpane"><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;padding-top:0px;"><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">“Prompt: Make me a viral song.”</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Sounds ridiculous, right?</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Because deep down, we all understand that tools don’t replace mastery.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">AI can help produce music.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">But it can’t replace taste.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Experience.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Emotion.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Years spent understanding the craft.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Yet somehow people think business works differently.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Now everyone thinks:</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">“Because I have AI, I can build a business.”</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">No understanding of systems.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">No understanding of operations.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">No understanding of sales, delivery, or process.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Just prompts.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">AI is powerful.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">But without direction, it amplifies confusion just as fast as it amplifies productivity.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">The tool isn’t the business.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">The understanding behind it is.</span></p><div></div></div><div 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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 08 Jul 2026 13:25:38 -0600</pubDate></item><item><title><![CDATA[The Discovery Call That Made Me a Better Consultant]]></title><link>https://www.onlinebusinessempires.com/blogs/post/the-discovery-call-that-made-me-a-better-consultant</link><description><![CDATA[<img align="left" hspace="5" src="https://www.onlinebusinessempires.com/1778641848846.jpg"/>One of my most embarrassing discovery calls taught me a lesson I'll never forget: great consulting i]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_dhLjeqGoTUCuEwoBOTAvuw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_VNkMf5PFT0uO_gT0Mh6x7w" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_ai9h9ULVS8ON3lNkO3Vw6A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_5B1cry3IR42NCjfnUEbadw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div>Untitled Document<div class="zw-page" style="display:block;"><div class="zw-header"><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;padding-top:0px;"><br/></p><div></div></div><div class="selectableSection zw-contentpane"><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;padding-top:0px;"><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">One of the most embarrassing discovery calls I’ve ever had actually taught me one of the best lessons in consulting.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">A client reached out to me about helping build out a side business he was working on.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">We had the initial meeting.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">I gathered my notes.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Understood the direction.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Then I went off to do my research before the discovery presentation.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">At the time, I was really trying to impress clients with how deep I could go into understanding their business.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">So I researched everything tied to his email.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Company information.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Market positioning.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Operational opportunities.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">I built out the presentation, organized the slides, and honestly felt pretty good going into the call.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">So the discovery meeting starts.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">I share my screen confidently and begin presenting.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">About 20 seconds in, the client stops me and says:</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">“…this isn’t my business.”</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">I pause for a second and ask:</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">“What do you mean?”</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">He goes:</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">“That’s my family’s company. I just work there.”</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Man…</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">I felt my soul leave my body 😂</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Somehow during my research, I connected him to his family’s business and built the ENTIRE presentation around the wrong company.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">And the worst part?</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">The recommendations technically still made sense.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Which somehow made the situation even more awkward.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Looking back, I probably sounded like some overcommitted internet investigator trying to explain his family’s operations to him.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Meanwhile this guy just wanted help with a side project.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">I honestly think I lost the client the second that logo hit the screen.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">But that moment taught me something important.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Discovery is not about seeing how much information you can find.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">It’s about understanding the actual problem the client wants solved.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Ever since then, I’ve become much more intentional during discovery.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Less assumptions.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">More clarity.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">More focus.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;font-variant:normal;text-decoration:none;letter-spacing:0pt;font-weight:400;vertical-align:baseline;font-style:normal;background-color:rgb(255, 255, 255);">Funny enough, one of my most embarrassing calls probably made me much better at what I do today.</span></p><div></div></div><div class="zw-footer"><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;padding-top:0px;"><br/></p><div></div></div></div><code><style id="code-style">#ui-editor-outer-div .t1 .kwd { color: rgb(102, 121, 204) }#ui-editor-outer-div .t1 .com { color: rgb(107, 115, 148) }#ui-editor-outer-div .t1 .str { color: rgb(172, 151, 57) }#ui-editor-outer-div .t1 .atv { color: rgb(34, 162, 201) }#ui-editor-outer-div .t1 .typ, #ui-editor-outer-div .t1 .fun { color: rgb(61, 143, 209) }#ui-editor-outer-div .t1 .tag, #ui-editor-outer-div .t1 .var { color: rgb(201, 73, 34) }#ui-editor-outer-div .t1 .lit, #ui-editor-outer-div .t1 .atn, #ui-editor-outer-div .t1 .dec { color: rgb(199, 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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 08 Jul 2026 13:20:28 -0600</pubDate></item><item><title><![CDATA[Are You Building Your Business—or Someone Else's Platform?]]></title><link>https://www.onlinebusinessempires.com/blogs/post/are-you-building-your-business-or-someone-elses-platform</link><description><![CDATA[<img align="left" hspace="5" src="https://www.onlinebusinessempires.com/1778815759825.jpg"/>The smartest platforms don't just sell software—they create ecosystems where customers fuel growth.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_0QqEbEnbRgi7Bzbp2YKQ0Q" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_iqryBCXpSaKMG_6Z__u6dQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_h02lYW3uS3GNBJYkpK291w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_OUc9jZAQTBObOcsKGlF3zg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div>Untitled Document<div class="zw-page" style="display:block;"><div class="zw-header"><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;padding-top:0px;"><br/></p><div></div></div><div class="selectableSection zw-contentpane"><p style="margin:0px;line-height:1.4;text-align:left;direction:ltr;padding-bottom:0px;padding-top:0px;border-bottom:0px;"><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">I was looking at one of these creator community platforms the other day.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">At first, I thought it was pretty simple.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Someone builds software.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Business owners use it.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Creators build communities on it.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">People sell courses, coaching, memberships, whatever.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Normal internet business stuff.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">But then I started thinking about the actual flow.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">The user pays to join.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Then they learn how to build their own community.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Then they’re encouraged to promote it.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Then they run ads.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Then they bring their own customers in.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">And where do all those customers land?</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Inside the platform.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">That’s when it clicked.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">The platform is not just selling software.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">It’s getting people to pay to help grow the ecosystem.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Which is kind of genius.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">But also kind of wild.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Because in a normal affiliate model, the company pays people to bring in customers.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Here, the customer pays to enter.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Then they spend more money on ads.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Then they bring more people into the platform.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Then the platform gets more users, more data, more visibility, and more proof that the model works.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">So the person thinks they’re building their own thing.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">And they are.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">But they’re also building the platform’s thing at the same time.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">That’s the part people miss.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">It’s not just a course.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">It’s not just a community.</span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">It’s not just software.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">It’s a machine.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">And the smartest machines don’t always look like machines.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">They look like opportunity.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Now, I’m not saying this is automatically bad.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">A lot of platforms work this way.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">But as a business owner, you have to ask a better question:</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Am I using this system?</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Or is this system using me?</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Because there’s a big difference between getting leverage…</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">and becoming someone else’s leverage.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">That’s the real issue.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">The problem isn’t the tool.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">The problem is entering the architecture without understanding who it was designed to benefit.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Sometimes the customer isn’t just the customer.</span><span><br/></span><span><br/></span><span style="font-family:-apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;color:rgba(0, 0, 0, 0.9);font-size:10.5pt;vertical-align:baseline;font-weight:400;background-color:rgb(255, 255, 255);">Sometimes the customer is the engine.</span></p><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;"><br/></p><div></div></div><div class="zw-footer"><p style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;padding-top:0px;"><br/></p><div></div></div></div><code><style id="code-style">#ui-editor-outer-div .t1 .kwd { color: rgb(102, 121, 204) }#ui-editor-outer-div .t1 .com { color: rgb(107, 115, 148) }#ui-editor-outer-div .t1 .str { color: rgb(172, 151, 57) }#ui-editor-outer-div .t1 .atv { color: rgb(34, 162, 201) }#ui-editor-outer-div .t1 .typ, #ui-editor-outer-div .t1 .fun { color: rgb(61, 143, 209) }#ui-editor-outer-div .t1 .tag, #ui-editor-outer-div .t1 .var { color: 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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 08 Jul 2026 13:18:12 -0600</pubDate></item><item><title><![CDATA[Finding Your Own Path to Business Success]]></title><link>https://www.onlinebusinessempires.com/blogs/post/finding-your-own-path-to-business-success</link><description><![CDATA[<img align="left" hspace="5" src="https://www.onlinebusinessempires.com/images/premium_photo-1693852093498-9cb0976d2758"/>Discover the importance of finding your own path to business success and avoiding the trap of follow]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_AMBPlhXqRG-zj8xO21BPYw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_7r45gnqYTaaXrxHd7oBdVw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_vtojYZxERYWGYzMKe8j3IA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_zZV4nvPtT92h5b7DLjFlrg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><HTML><HEAD><META content="text/html; charset=utf-8" http-equiv="Content-Type"><META content="no-referrer" name="referrer"></HEAD><BODY data-layout="margin-top:48px; margin-right:0px; margin-bottom:48px; margin-left:12px" style="width:auto;margin:0px 0px 0px 12px;background-color:rgb(255, 255, 255) !important;"><DIV class="zw-page" doc-id="page_009496437418975057" style="display:block;"><DIV class="zw-header" doc-id="header_08553055934719032" node-id="default_header" style="-aw-headerfooter-type:header-primary;"><P doc-id="para_08723193114379211" node-id="node_07611718956738502" style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;padding-top:0px;"><BR></P><DIV></DIV></DIV><DIV class="selectableSection zw-contentpane" doc-id="content_0735737666984061" node-id="content_1"><P doc-id="para_041333740214854564" node-id="node_0725727214419351" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:0px;padding-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Hello, reader!</SPAN></P><P doc-id="para_022426189968226362" node-id="node_0666560212263746" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:0px;border-top:0px;padding-top:0px;border-bottom:0px;"><BR></P><P doc-id="para_013780942632710746" node-id="node_06159088771945886" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:0px;border-top:0px;padding-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Today, I want to talk about a lesson that&rsquo;s particularly important for business owners: the importance of finding your own path to success and resisting the urge to follow someone else&rsquo;s blueprint. It&rsquo;s a concept that might seem straightforward, but in practice, it&rsquo;s easy to get caught up in the allure of external solutions that promise quick results.</SPAN></P><P doc-id="para_008148746758262049" node-id="node_08133974884197905" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:0px;border-top:0px;padding-top:0px;border-bottom:0px;"><BR></P><P doc-id="para_03235239755965498" node-id="node_09954759296052675" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:0px;border-top:0px;padding-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">As business owners, we often have a clear vision of where we want our business to go. We know the destination&mdash;the success we want to achieve. However, the path to that success is often unclear, and that&rsquo;s where things can get tricky. It&rsquo;s tempting to look for shortcuts, to buy into someone else&rsquo;s idea of success, or to hire a consultant who claims to have all the answers. But here&rsquo;s the thing: the external solutions, no matter how appealing, are never going to be the perfect fit for your unique vision.</SPAN></P><P doc-id="para_0313983505550099" node-id="node_04712495804029935" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:0px;border-top:0px;padding-top:0px;border-bottom:0px;"><BR></P><P doc-id="para_09475713021839549" node-id="node_045919966016786473" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:0px;border-top:0px;padding-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Why? Because when you rely on someone else&rsquo;s approach, you&rsquo;re essentially purchasing their version of success&mdash;their view of what your business should be. But your business is a reflection of your individuality, your goals, and your values. What works for someone else may not work for you, and that&rsquo;s okay. Successful entrepreneurs understand this. They don&rsquo;t build their businesses based on someone else&rsquo;s blueprint; they create their own vision of success and pursue it relentlessly.</SPAN></P><P doc-id="para_017793575356580305" node-id="node_01258654772236132" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:0px;border-top:0px;padding-top:0px;border-bottom:0px;"><BR></P><P doc-id="para_04742000019116821" node-id="node_034621147398202123" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:0px;border-top:0px;padding-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">The key takeaway here is that while it&rsquo;s valuable to learn from others and gather knowledge, it&rsquo;s crucial to recognize that there are many paths to success. The path you choose should be the one that aligns with your strengths, your vision, and your understanding of what success means for you.</SPAN></P><P doc-id="para_08842669884596677" node-id="node_05362348745877517" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:0px;border-top:0px;padding-top:0px;border-bottom:0px;"><BR></P><P doc-id="para_02064265575148807" node-id="node_042120533926891746" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:0px;border-top:0px;padding-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Every business owner has different strengths. Some excel in marketing, others in sales, and others in operations. What makes a business successful is finding the path that fits you like a glove&mdash;one that leverages your strengths and aligns with your goals. It&rsquo;s not about finding the &ldquo;right&rdquo; path; it&rsquo;s about finding the right path for you.</SPAN></P><P doc-id="para_06106363566562139" node-id="node_043721231945440775" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:0px;border-top:0px;padding-top:0px;border-bottom:0px;"><BR></P><P doc-id="para_0971692024950974" node-id="node_09489644369570642" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:0px;border-top:0px;padding-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">So, the next time you&rsquo;re tempted to adopt someone else&rsquo;s approach, take a step back. Ask yourself if this path truly resonates with your vision for your business. Use external information as a tool for understanding, but don&rsquo;t submit to someone else&rsquo;s idea of success. Your business is unique, and your journey to success should be as well.</SPAN></P><P doc-id="para_06933219820902115" node-id="node_06696105655230096" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:0px;border-top:0px;padding-top:0px;border-bottom:0px;"><BR></P><P doc-id="para_08064826519854342" node-id="node_031187916400936433" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:0px;border-top:0px;padding-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">In conclusion, remember that there&rsquo;s no one-size-fits-all solution to business success. Find your own path, trust your instincts, and build a business that reflects your individuality and vision. That&rsquo;s the real key to achieving long-term success.</SPAN></P><P doc-id="para_06162492033181255" node-id="node_02159531363975682" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:0px;border-top:0px;padding-top:0px;border-bottom:0px;"><BR></P><P doc-id="para_019502745639009422" node-id="node_03074213068364464" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:0px;border-top:0px;padding-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Until next time, stay true to your vision and keep forging your own path.</SPAN></P><P doc-id="para_01881486533282788" node-id="node_08212851857607009" style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;"><BR></P><DIV></DIV></DIV><DIV class="zw-footer" doc-id="footer_09499317300473222" node-id="default_footer" style="-aw-headerfooter-type:footer-primary;"><P doc-id="para_0648555647059931" node-id="node_018043093508396213" style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;padding-top:0px;"><BR></P><DIV></DIV></DIV></DIV><DIV id="htmlprocess-completed" style="display:none !important;top:-10000px;left:-100000px;visibility:hidden;"></DIV><code><STYLE id="code-style"> #ui-editor-outer-div .t1 .kwd{color:#6679cc} #ui-editor-outer-div .t1 .com{color:#6b7394} #ui-editor-outer-div .t1 .str{color:#ac9739} #ui-editor-outer-div .t1 .atv{color:#22a2c9} #ui-editor-outer-div .t1 .typ,#ui-editor-outer-div .t1 .fun{color:#3d8fd1} #ui-editor-outer-div .t1 .tag,#ui-editor-outer-div .t1 .var{color:#c94922} #ui-editor-outer-div .t1 .lit,#ui-editor-outer-div .t1 .atn,#ui-editor-outer-div .t1 .dec{color:#c76b29} #ui-editor-outer-div .t1 .pln,#ui-editor-outer-div .t1 .pun,#ui-editor-outer-div .t1 .opn,#ui-editor-outer-div .t1 .clo{color:#f5f7ff} #ui-editor-outer-div .t2 .kwd{color:#a71d5d} #ui-editor-outer-div .t2 .com{color:#969896} #ui-editor-outer-div .t2 .str{color:#183691} #ui-editor-outer-div .t2 .atv{color:#183691} #ui-editor-outer-div .t2 .typ{color:#0086b3} #ui-editor-outer-div .t2 .fun{color:#900} #ui-editor-outer-div .t2 .tag{color:navy} #ui-editor-outer-div .t2 .var{color:teal} #ui-editor-outer-div .t2 .lit{color:#0086b3} #ui-editor-outer-div .t2 .atn{color:#795da3} #ui-editor-outer-div .t2 .pln,#editorpane .t2 .pun,#ui-editor-outer-div .t2 .opn,#ui-editor-outer-div .t2 .clo,#ui-editor-outer-div .t2 .dec{color:#333} </STYLE><STYLE id="publish-layout" type="text/css">.linepath { fill-opacity: 0; 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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 28 Aug 2024 09:39:11 -0600</pubDate></item><item><title><![CDATA[The Real Business is the Process]]></title><link>https://www.onlinebusinessempires.com/blogs/post/why-processes-are-the-backbone-of-business-success</link><description><![CDATA[<img align="left" hspace="5" src="https://www.onlinebusinessempires.com/images/automation-for-business-process-workflow-and-productivity-improvement-robotic-process.webp"/>Discover why strong processes are the true backbone of a successful business.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_BqEKoBiVQ-WA5qRyeePPTw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_EDc-VrpbT5OC_X2yvz_sxQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_pSpiMSEFQierI8kLR3Cq_g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_-pYY3RccRAKknuca_-CpiA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><HTML><HEAD><META content="text/html; charset=utf-8" http-equiv="Content-Type"><META content="no-referrer" name="referrer"></HEAD><BODY data-layout="margin-top:48px; margin-right:0px; margin-bottom:48px; margin-left:12px" style="width:auto;margin:0px 0px 0px 12px;background-color:rgb(255, 255, 255) !important;"><DIV class="zw-page" doc-id="page_07496100584407439" style="display:block;"><DIV class="zw-header" doc-id="header_015080239438424048" node-id="default_header" style="-aw-headerfooter-type:header-primary;"><P doc-id="para_08372440883609806" node-id="node_09776900124619945" style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;padding-top:0px;"><BR></P><DIV></DIV></DIV><DIV class="selectableSection zw-contentpane" doc-id="content_02638030569201417" node-id="content_1"><P doc-id="para_04178170085450845" node-id="node_015412448118539546" style="margin:16px 0px 0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Hello, reader!</SPAN></P><P doc-id="para_09278103197871921" node-id="node_04817691202220802" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Today, I want to share an experience that really drives home an essential truth about business: the process is the foundation. Recently, an artist reached out to me with an exciting and innovative business idea. He had all the outward signs of a functioning company&mdash;slick website, active social media, email capturing, and sign-up forms. But when I dug deeper, I realized something crucial was missing: the actual business process that would allow him to deliver on his idea at scale.</SPAN></P><P doc-id="para_06750241113274731" node-id="node_08586127745701186" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Let&rsquo;s break this down in a way that&rsquo;s easy to grasp.</SPAN></P><P doc-id="para_016483455924767654" node-id="node_07193199304043822" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Imagine you&rsquo;re setting up a business that depends on processing a large number of transactions every day. For instance, think about the car dealership model, where there&rsquo;s a lot of manual work involved&mdash;checking, balancing, and managing paperwork. Now, if you set up your business expecting to handle 1,000 transactions a day but haven&rsquo;t figured out how to automate the process, you&rsquo;re in for a rude awakening. Handling that volume manually is nearly impossible, especially if your pricing assumes automation.</SPAN></P><P doc-id="para_03519965172350006" node-id="node_09339350534136641" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Here&rsquo;s the thing: the business isn&rsquo;t just the idea or the outward appearance&mdash;it&rsquo;s the process that makes it all work. This is where many people get it wrong. They focus on the flashy parts of their business&mdash;like branding or a beautiful website&mdash;without putting enough thought into the processes that will support their operations.</SPAN></P><P doc-id="para_07132276923361442" node-id="node_07882977646761684" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Let me put it another way. Imagine trying to bake 1,000 cakes a day in your home kitchen. You might have a great recipe, but without the right equipment or processes, you&rsquo;re going to be overwhelmed. If your business model is based on the idea that you can churn out these cakes effortlessly, but the reality is that it takes you hours to make just a few, you&rsquo;re going to run into serious trouble. You might even find yourself unable to compete with bakeries that have automated their processes and can produce cakes much more efficiently.</SPAN></P><P doc-id="para_03863949156519464" node-id="node_05281995671509345" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">The lesson here is simple but powerful: the process is the business. Before you focus on growth or the outward appearance of your company, make sure you have robust, scalable processes in place. The success of your business isn&rsquo;t just about having a great idea; it&rsquo;s about having the systems in place to turn that idea into a sustainable, profitable operation.</SPAN></P><P doc-id="para_09088046768631228" node-id="node_0501775463981786" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">In conclusion, remember that getting the process right is key to building a successful business. Without it, even the best ideas can fall flat. So, focus on your processes, make sure they&rsquo;re solid, and then watch as your business thrives.</SPAN></P><P doc-id="para_0060686378420671705" node-id="node_026493437386374374" style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Until next time, keep refining those processes and building something great!</SPAN></P><P doc-id="para_04305617491750613" node-id="node_07022233006933438" style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;"><BR></P><DIV></DIV></DIV><DIV class="zw-footer" doc-id="footer_08456173593934544" node-id="default_footer" style="-aw-headerfooter-type:footer-primary;"><P doc-id="para_0919403476443954" node-id="node_08979942107752383" style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;padding-top:0px;"><BR></P><DIV></DIV></DIV></DIV><DIV id="htmlprocess-completed" style="display:none !important;top:-10000px;left:-100000px;visibility:hidden;"></DIV><code><STYLE id="code-style"> #ui-editor-outer-div .t1 .kwd{color:#6679cc} #ui-editor-outer-div .t1 .com{color:#6b7394} #ui-editor-outer-div .t1 .str{color:#ac9739} #ui-editor-outer-div .t1 .atv{color:#22a2c9} #ui-editor-outer-div .t1 .typ,#ui-editor-outer-div .t1 .fun{color:#3d8fd1} #ui-editor-outer-div .t1 .tag,#ui-editor-outer-div .t1 .var{color:#c94922} #ui-editor-outer-div .t1 .lit,#ui-editor-outer-div .t1 .atn,#ui-editor-outer-div .t1 .dec{color:#c76b29} #ui-editor-outer-div .t1 .pln,#ui-editor-outer-div .t1 .pun,#ui-editor-outer-div .t1 .opn,#ui-editor-outer-div .t1 .clo{color:#f5f7ff} #ui-editor-outer-div .t2 .kwd{color:#a71d5d} #ui-editor-outer-div .t2 .com{color:#969896} #ui-editor-outer-div .t2 .str{color:#183691} #ui-editor-outer-div .t2 .atv{color:#183691} #ui-editor-outer-div .t2 .typ{color:#0086b3} #ui-editor-outer-div .t2 .fun{color:#900} #ui-editor-outer-div .t2 .tag{color:navy} #ui-editor-outer-div .t2 .var{color:teal} #ui-editor-outer-div .t2 .lit{color:#0086b3} #ui-editor-outer-div .t2 .atn{color:#795da3} #ui-editor-outer-div .t2 .pln,#editorpane .t2 .pun,#ui-editor-outer-div .t2 .opn,#ui-editor-outer-div .t2 .clo,#ui-editor-outer-div .t2 .dec{color:#333} </STYLE><STYLE id="publish-layout" type="text/css">.linepath { fill-opacity: 0; 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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Sun, 04 Aug 2024 20:59:44 -0600</pubDate></item><item><title><![CDATA[The Power of Comparison in Business Strategy]]></title><link>https://www.onlinebusinessempires.com/blogs/post/power-of-comparison-in-business-strategy</link><description><![CDATA[<img align="left" hspace="5" src="https://www.onlinebusinessempires.com/images/premium_vector-1682306494914-88efc6e38d02"/>Harness the power of comparison to enhance business decision-making and strategy.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_2UExZn9MQJ-0_e-8k_mIAg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_RhwhjbKoTjipeQyYQkRU6w" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_pLIkR6GDS3qVrTONR-fxnA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_v6ZtQkN9RXSbCIGLYkfAFA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><DIV class="zw-page" style="display:block;"><DIV class="zw-header"><P style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;padding-top:0px;"><BR></P><DIV></DIV></DIV><DIV class="selectableSection zw-contentpane"><H3 style="line-height:1.2;text-align:left;margin-bottom:0px;margin-top:18.72px;margin-left:0px;padding-bottom:18.72px;padding-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:36pt;font-weight:700;vertical-align:baseline;">The Power of Comparison in Business Strategy</SPAN><SPAN id="_Tocnnkenpe0s6ku"></SPAN></H3><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Hello, reader!</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Today, I want to share a mental strategy that has not only improved my presentations but also become a strategic tool for understanding and solving business issues. This strategy revolves around the concept of comparison. Our minds grasp the world better by comparing and contrasting. We understand hot because we've felt cold; we know up because we've experienced down. This principle can be incredibly powerful in business decision-making.</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Let me take you through a personal story to illustrate this. I grew up in a challenging environment with limited financial resources. My family had never seen anyone achieve significant success, and I was the first to graduate high school and attend college. My achievements, especially in the digital space, are something my family, particularly my grandmother, struggles to understand. She can’t compare my career to anything familiar. She knows and respects traditional professions like doctors and lawyers, but the digital world is entirely foreign to her. She still uses a flip phone and writes down numbers on paper, making it hard for her to grasp what I do.</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">This lack of comparison framework is a challenge that many business owners face. They often don’t realize that there are existing tools and strategies that can make their operations as efficient and productive as large companies like Amazon, without having to endure the same trials.</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Business owners frequently rely on marketing messages from software vendors or consultants, convincing them that their unique approach is the best. However, this mindset can lead to unnecessary complications. Instead, business owners should look at successful companies within their field and model their processes accordingly. Don’t focus solely on external marketing; understand the backend processes and the foundation of successful businesses.</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">For example, if you want to start an online retail business, would you let marketing dictate your decisions, or would you study Amazon’s model and structure your business similarly? Amazon has perfected its operational processes, and emulating their model can guide your business to success. This doesn’t mean you need the same level of investment. Today, numerous software solutions and contractors can help you achieve similar efficiency without the high costs and complexities that Amazon faced.</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">The key is to have a vision and see what's possible. By comparing your business to a successful model, you can visualize your potential and make informed decisions. There’s no need to reinvent the wheel or be a trendsetter. Simply learning from those who have already paved the way can guide your strategic thinking and operational decisions.</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">In summary, using comparison as a strategic tool can simplify your decision-making process and help you focus on building a strong foundation for your business. It’s about seeing what’s possible and making informed decisions to reach your goals.</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">I hope this perspective helps you appreciate the value of comparison in business strategy. Until next time, keep learning and growing!</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;"><BR></P><DIV></DIV></DIV><DIV class="zw-footer"><P style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;padding-top:0px;"><BR></P><DIV></DIV></DIV></DIV><DIV id="htmlprocess-completed" style="display:none !important;top:-10000px;left:-100000px;visibility:hidden;"></DIV><code><STYLE id="code-style">#ui-editor-outer-div .t1 .kwd { color: rgb(102, 121, 204) }#ui-editor-outer-div .t1 .com { color: rgb(107, 115, 148) }#ui-editor-outer-div .t1 .str { color: rgb(172, 151, 57) }#ui-editor-outer-div .t1 .atv { color: rgb(34, 162, 201) }#ui-editor-outer-div .t1 .typ, #ui-editor-outer-div .t1 .fun { color: rgb(61, 143, 209) }#ui-editor-outer-div .t1 .tag, #ui-editor-outer-div .t1 .var { color: rgb(201, 73, 34) }#ui-editor-outer-div .t1 .lit, #ui-editor-outer-div .t1 .atn, #ui-editor-outer-div .t1 .dec { color: rgb(199, 107, 41) }#ui-editor-outer-div .t1 .pln, #ui-editor-outer-div .t1 .pun, #ui-editor-outer-div .t1 .opn, #ui-editor-outer-div .t1 .clo { color: rgb(245, 247, 255) }#ui-editor-outer-div .t2 .kwd { color: rgb(167, 29, 93) }#ui-editor-outer-div .t2 .com { color: rgb(150, 152, 150) }#ui-editor-outer-div .t2 .str { color: rgb(24, 54, 145) }#ui-editor-outer-div .t2 .atv { color: rgb(24, 54, 145) }#ui-editor-outer-div .t2 .typ { color: rgb(0, 134, 179) }#ui-editor-outer-div .t2 .fun { color: rgb(153, 0, 0) }#ui-editor-outer-div .t2 .tag { color: navy }#ui-editor-outer-div .t2 .var { color: teal }#ui-editor-outer-div .t2 .lit { color: rgb(0, 134, 179) }#ui-editor-outer-div .t2 .atn { color: rgb(121, 93, 163) }#ui-editor-outer-div .t2 .pln, #editorpane .t2 .pun, #ui-editor-outer-div .t2 .opn, #ui-editor-outer-div .t2 .clo, #ui-editor-outer-div .t2 .dec { color: rgb(51, 51, 51) }</STYLE><STYLE id="publish-layout" type="text/css">.linepath { }</STYLE><STYLE id="webfonts-style" type="text/css">@font-face {}@font-face {}@font-face {}@font-face {}@font-face {}@font-face {}@font-face {}@font-face {}@font-face {}@font-face {}@font-face {}@font-face {}</STYLE></code></div></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 12 Jun 2024 16:47:08 -0600</pubDate></item><item><title><![CDATA[The Importance of Research and Development: A Personal Journey]]></title><link>https://www.onlinebusinessempires.com/blogs/post/importance-of-research-and-development-in-business</link><description><![CDATA[<img align="left" hspace="5" src="https://www.onlinebusinessempires.com/images/1x1.png"/>Understand the crucial role of R&D in business success through a personal journey.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_9-cmM-nTSUqU8ZpjRzQzMw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_nnyBMxZ6S8KLzJa0ih61ZA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_kX-GxjsSRbutPxg7MMaTFw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_hrvbJpNmRz6JAfvS5S3Arg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><DIV class="zw-page" style="display:block;"><DIV class="zw-header"><P style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;padding-top:0px;"><BR></P><DIV></DIV></DIV><DIV class="selectableSection zw-contentpane"><H3 style="line-height:1.2;text-align:left;margin-bottom:0px;margin-top:18.72px;margin-left:0px;padding-bottom:18.72px;padding-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:36pt;font-weight:700;vertical-align:baseline;">The Importance of Research and Development: A Personal Journey</SPAN><SPAN id="_Tochdsi51mys4tn"></SPAN></H3><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Hello, reader!</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Today, I want to share a story that underscores the importance of research and development (R&amp;D) in business. When I first embarked on my entrepreneurial journey, I opened several businesses, one of which provided contract services to paint and body shops.</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">One particular client always stood out. He had employees working on his personal race car projects alongside customer cars. At first glance, this seemed like a waste of resources. After all, these race cars weren't bringing in any money—in fact, he was spending money to have people work on them. But here's where it gets interesting: what seemed like a frivolous expense was actually his smartest investment.</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">Let me explain. These employees weren’t just tinkering with race cars for fun; they were part of a larger marketing strategy. The race car, with its custom fabrications and exotic paint job, was his business's calling card. Every time he took it to the track, it attracted attention and new contacts—potential clients and partners crucial for his business success.</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">But it wasn't just about marketing. Working on the race cars allowed him to test his team's skills and the quality of their work. If his team could handle the complex tasks required to create a high-performance race car, they could certainly manage routine collision projects with ease. This hands-on experience ensured that his business operated with state-of-the-art equipment and top-notch skills.</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">In essence, his race car project was a multifaceted R&amp;D effort. It served as a testing ground for new techniques, a marketing tool, and a team-building exercise. This approach mirrors how large companies operate. Amazon, Google, Ford, and Chevy all invest heavily in R&amp;D—not just in technology, but also in practical applications like testing cars on racetracks to improve consumer vehicles.</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">This mindset is crucial for any business owner. However, many business owners today are adopting a consumer mentality, focusing on immediate gains rather than long-term growth. They chase what's hot right now, rather than investing in the future. This short-term thinking is the opposite of the visionary mindset needed for effective R&amp;D.</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">In business, it's essential to identify what you can excel at and invest heavily in it. A dedicated R&amp;D budget is not just an expense; it's an investment in the future growth of your business. Over time, this investment will pay off, leading to innovation, improved processes, and ultimately, greater success.</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;direction:ltr;padding-bottom:16px;padding-top:0px;border-top:0px;border-bottom:0px;"><SPAN style="font-family:Roboto;color:rgb(0, 0, 0);font-size:24pt;vertical-align:baseline;font-weight:400;">So, the next time you're faced with a decision about where to allocate resources, think long-term. Embrace the mindset of continuous improvement and innovation. Your business will thank you for it.</SPAN></P><P style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;border-top:0px;padding-top:0px;"><BR></P><DIV></DIV></DIV><DIV class="zw-footer"><P style="margin:0px;line-height:1.2;text-align:left;padding-bottom:16px;padding-top:0px;"><BR></P><DIV></DIV></DIV></DIV><DIV id="htmlprocess-completed" style="display:none !important;top:-10000px;left:-100000px;visibility:hidden;"></DIV><code><STYLE id="code-style">#ui-editor-outer-div .t1 .kwd { color: rgb(102, 121, 204) }#ui-editor-outer-div .t1 .com { color: rgb(107, 115, 148) }#ui-editor-outer-div .t1 .str { color: rgb(172, 151, 57) }#ui-editor-outer-div .t1 .atv { color: rgb(34, 162, 201) }#ui-editor-outer-div .t1 .typ, #ui-editor-outer-div .t1 .fun { color: rgb(61, 143, 209) }#ui-editor-outer-div .t1 .tag, #ui-editor-outer-div .t1 .var { color: rgb(201, 73, 34) }#ui-editor-outer-div .t1 .lit, #ui-editor-outer-div .t1 .atn, #ui-editor-outer-div .t1 .dec { color: rgb(199, 107, 41) }#ui-editor-outer-div .t1 .pln, #ui-editor-outer-div .t1 .pun, #ui-editor-outer-div .t1 .opn, #ui-editor-outer-div .t1 .clo { color: rgb(245, 247, 255) }#ui-editor-outer-div .t2 .kwd { color: rgb(167, 29, 93) }#ui-editor-outer-div .t2 .com { color: rgb(150, 152, 150) }#ui-editor-outer-div .t2 .str { color: rgb(24, 54, 145) }#ui-editor-outer-div .t2 .atv { color: rgb(24, 54, 145) }#ui-editor-outer-div .t2 .typ { color: rgb(0, 134, 179) }#ui-editor-outer-div .t2 .fun { color: rgb(153, 0, 0) }#ui-editor-outer-div .t2 .tag { color: navy }#ui-editor-outer-div .t2 .var { color: teal }#ui-editor-outer-div .t2 .lit { color: rgb(0, 134, 179) }#ui-editor-outer-div .t2 .atn { color: rgb(121, 93, 163) }#ui-editor-outer-div .t2 .pln, #editorpane .t2 .pun, #ui-editor-outer-div .t2 .opn, #ui-editor-outer-div .t2 .clo, #ui-editor-outer-div .t2 .dec { color: rgb(51, 51, 51) }</STYLE><STYLE id="publish-layout" type="text/css">.linepath { }</STYLE><STYLE id="webfonts-style" type="text/css">@font-face {}@font-face {}@font-face {}@font-face {}@font-face {}@font-face {}@font-face {}@font-face {}@font-face {}@font-face {}@font-face {}@font-face {}</STYLE></code></div></div>
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