This is why I hate marketing.

Funny enough, marketing is actually where I started.

And if you know me, you know I can't casually learn something.

If I'm going to do something, I want to understand the hell out of it.

So I went all in.

Books. Courses. Content. Advertising. Psychology. Copywriting.

I wanted to understand everything.

And I got pretty good at it.

But eventually something started bothering me.

I didn't want my value to come from convincing someone to buy something.

Especially something they might not even need.

I wanted to be closer to the actual value being created.

I wanted to build something.

Fix something.

Make a business genuinely better because I was there.

The other thing that drove me crazy about marketing was the game itself.

Algorithms change.

Platforms change.

What worked six months ago suddenly stops working.

You're constantly fighting for attention on someone else's platform.

I wanted a craft I could compound.

Something where five years of experience actually made me more dangerous than one year of experience.

That's eventually what led me into CRMs and business systems.

And something clicked.

I wasn't trying to convince people a business was better anymore.

I could actually help make the business better.

That felt completely different.

Ironically, all those years studying marketing weren't wasted.

I use that knowledge constantly today.

I just eventually realized I wanted to be on the side that creates the value, not the side responsible for convincing people the value exists.